What value does the online business promotion bring to the Internet marketing environment? Is it worth the cost to market a web based promotion? In years earlier, most companies used contest, online promotions, and other email and viral internet marketing applications to make directories for sale and usage in direct marketing. A lot of business marketers attended investment shows and built marketing sales lead lists, but never considered building power of those sales business lead lists, by conducting business internet promotions online. Upload Resume
Fast forward 10 years and ask a b2b marketing professional if the tactical plan to generate leads, build customer loyalty, drive traffic to events, and increase sales will include internet promotions. The answer is yes. What was once thought of as a consumer marketing software is now one of the first things on the business to business marketing budget. Online special offers are turnkey, easy to launch and cost effective.
Internet marketing promotions increase response levels of both B2B and business to consumer marketing efforts. Businesses, which are looking for promotions to generate leads, drive business, and build customer loyalty, are interesting in online promotions. The web promotion is a turnkey solution for businesses, both large and small. And the ability to start custom-made free online games and contest, in a matter of days, is achievable at an expense as low as 35 cents every lead. Business to business and business to consumer marketing professionals are using internet promotions to build public relations opportunities as well as increase community involvement through online special offers and fundraising efforts.
During a September business advertising charity fundraising promotion, a technology company deployed a small business internet promotion online, to capture prospects and drive sales prospects to the interactive online promotion, which would increase fundraising attempts for a well appreciated charity. The technology company delivered game cards to potential customers, during VM World. The cards went customers to a website, which offered visitors a chance to win $25, 000. If the customer won, the charity would become paid $25, 1000. Visitors entered a code to learn the online game, completed requested fields for contact information, and then were provided a follow up page which would also provide a hyperlink to donate money to the charity. An computerized marketing email would follow up the promotion with a second chance to donate money and provide internet surfers with company information, to brand the company with potential clients.