A survey has revealed that the internet has helped bring a dramatic change in the way people searched. More and more people are using the internet to do their online shopping and this is due to comfort of doing the online shopping. While five years ago, people are somewhat sceptics and felt inferior of using their charge cards to do online shopping, nowadays their perceptions are different. While using security of doing online shopping achievement better and the technology is advancing, people are feeling that online shopping today is much secure than say, five or six years ago. The survey also agree that consumer confidence in online shopping has greatly increased. India’s best online shop
Broadband is likewise an important factor in this. With increased people subscribing to high speed broadband and availability is much easier, more people are expecting to use the internet to shop online.
Nevertheless , with regards to security of buying online we cannot be complacent. Even though the security of online shopping may be better, the unscrupulous people will always find some weaknesses to penetrate the security and putting people’s information such as credit greeting cards, addresses and other private information at risk. As a result those companies that provide websites certifications really must keep updating their technology for at least one step ahead.
The survey also mentioned there are seven products that are going to record phenomenal growth sales. The merchandise include flowers, jewelry, luxury goods, sporting goods, food and beverage, home goods, health insurance and beauty products and apparels. The sales of the last three are mainly driven by women who now doing more online shopping than men.
As well as that, other products that registered double digit expansion including computer hardwares and softwares, ticket sales and books. The entry of large grocers into home delivery of to shop online has also driven food and beverage sales.
Advantages of Buying online
Whilst online shopping gives us convenience of shopping at home, the advantages to retailers might not exactly be so obvious. Promoting costs for online sales are generally higher than for store or listing sales. The reason is , the stores need to pay higher on promoting many to appeal to more customers to do online shopping. There will be a lot of discounts and bargain prices to be offered to customers so that they are able to shop online.
Even so, with the rapid development of technology and significantly easier availability of broadbands around the world, online shopping will be the way for the future.
” 94% have bought online compared to 37% five years ago
67% surprised by how much each uses the internet now
Nearly half feel that 40% of purchases will be online in five years time
74% say internet consumption has jumped
85% buy more often now than five years ago
96% believe the internet has made it much easier to buy goods and services “