The application of dentist videos as an online marketing tool for oral services is a great idea. Marketing studies show that videos delivering presentations used for making money online have a higher rate of conversion from visitor to customer, than other marketing methods. Advertising research shows that a thirty second marketing online video used on a web site greatly surpasses the same video used for a TV ad. Why dental office videos? The dentist gets more visitors to his website who view videos that become actual patients than the other major marketing methods. If a site visitor has an option between viewing videos and reading print advertisings with the same information, the customer will choose the videos. Positive aspects of videos are: Dentis Bio of Steven Perelmuter
1) The dentist using videos can educate his existing patients and potential patients about dental concerns without interrupting his busy timetable to meet personally with the sufferer. 2) They will add a personal touch and introduce the dental office to potential patients with a positive image, which can make him different from other dentists. 3) A aesthetic dentist using videos can educate existing and potential patients about cosmetic medical ( dental ) procedures allowing them a chance to call and make an informed decision. 4) They may reduce patient fears and lower their stress levels before the dental appointment. 5) A patient viewing the videos will understand the idea easier than trying to read about the same concept. 6) They are going to give existing or potential patients confidence and rely after the dentist. 7) They may boost and continue to give you the dental office with new patients even in a down overall economy.
The main question is that will film and produce the videos laying out the dentist as professional, and have effective results in providing the dental office with new patients. A few questions should be thought about: 1) Will the dentist have right kind of video equipment to make a quality professional online video? 2) Does the dental practitioner the knowledge and skill to create professional effective videos? 3) Does the dentist have the time it takes to develop and film the videos?
The dentist videos need to portray the dentist as a confident professional. There is no room for problem or amateur hour while producing the videos. The between high quality professional produced videos and less than professional, fair quality produced videos by an amateur are the differences between success and failure. At this stage, the dentist would be wise to seek the services of an expert video producer with experience in producing dental office videos. Hiring an experienced and professional video manufacturer will eliminate filming problems, problems, and will advantage the dentist in the long run.